Analytics. We’re a bit obsessed with data, and we take an obsessive approach to planning and measuring everything that we do.
Our team work with a number of data and analytics packages, using a range of tools and techniques for turning data into insight. We also advise on web-based data strategy and eCRM. For campaign-based work, we always use this insight to set campaign objectives and measurable KPIs, ensuring we report and review at regular intervals. For eCommerce clients, we combine our analytical work with Conversion Rate Optimisation continually understanding, optimising and improving our clients’ digital sales funnels.